Online platform helping makeup users find suitable alternative products by matching shades and brands
Convenient product matching
Personalized recommendations
Time-saving alternative discovery
8×
5-Yr Growth
Medium
AI Confidence
Users input their existing makeup product shade and brand, and the platform provides suggestions of similar products from various brands in terms of shade and type, making replacement shopping easier and more efficient
Convenient product matching
Personalized recommendations
Time-saving alternative discovery
Access to multiple brands
AI confidence: medium
Year 1
50K users
Year 3
250K users
Year 5
600K users
A multi-channel strategy focused on sustainable, compounding growth.
People are struggling to find the exact same L’Oréal brow pencil shade they have been using for years and are looking for alternatives due to the unavailability of the exact shade.
Users input their existing makeup product shade and brand, and the platform provides suggestions of similar products from various brands in terms of shade and type, making replacement shopping easier and more efficient
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